Applying Conscious Living and Learning to Your Business Growth

When it comes to growing your business, there are only four main areas to focus on (albeit, these are broad categories):

  1. Leadership, Management, and Team
  2. Operations.
  3. Marketing and Sales
  4. Deliverables

Leadership, Management, and Team is all about clarity of your focus, direction, strategies, tactics, intentions, and where you place your attention. This category is also about addressing your limiting beliefs and allocating limited resources efficiently.

Operations, otherwise known as “Logistics and Administration” relates to the critical processes and procedures that make your business successful. For optimal efficiency in the longer-run, these processes and procedures should be documented and turned into turnkey systems.

Marketing and Sales should be more accurately described as Education  and Matching Value, respectively. You must first education a prospective buyer about how your offering solves their problem or need. Then, it’s your job to help them recognize the value of your offering, in terms of specific results, improvements, outcomes, and experiences that they would get from working with you and match that up with what they recognize as their pressing needs, problems, and challenges.

Deliverables refers to the services, programs, and products that help your buyers get what they need and what.

For any business of any size to succeed, all four of the above areas need to be working harmoniously together.

Now, these are tidy little categories and descriptions and it all sounds great in theory, but…

…what about turning theory into real-life results and progress?

In my experience and observation, this is where a lot of us get stuck, or at least snagged temporarily: Turning intellectual theory into action, that then produces desirable results.

So what’s the solution to getting unstuck or un-snagged? Here are some quick suggestions:

  1. Clarify and simplify your next immediate action step. Whatever it is, break it down into manageable, actionable bite-size pieces.
  2. Find ways to make even the most mundane of tasks fun. Make a game of it.
  3. Think of creative ways to make these tasks easier to take on and complete.
  4. Find ways to collaborate with others so you can tap into the collective wisdom and energy of working synergistically.

While this takes mindfulness and discipline to apply to one’s everyday life, the return-on-investment of consciously applying your strengths and talents to the tasks at hand are exponential, enduring, and many times, beyond one’s wildest dreams.

On today’s Conscious Leaderpreneurship call, we discussed these concepts as they applied to the participants real-world situations. Listen to the 30-min replay here.

Pre-Flight Checklist for Virtual Events (Webinars & Teleseminars)

Using webinars and teleseminars to educate others and to promote your services and products is a powerful, cost-effective tool.

Most of you have probably participated in a number of these. And you’re probably using them for your own business endeavors.

As the host or presenter, have you ever started a session, only to be horrifed that you forgot a critical step, like making sure that your recording system was operational? Or, that you forgot to turn off all the  ringers (yes, even on the fax machine!)?

Having overlooked many critical and not-so-critical elements in my illustrious career, I finally decided to create a checklist of items to verify BEFORE starting a webinar or teleseminar. It’s a “pre-flight” checklist, just like a pilot runs through before take-off. And, just like a plastic surgeon (ahh, that would be me!) used before starting a major surgical procedure.

Here’s an example:

Starting 15 minutes BEFORE the start of the event:

  • Door closed
  • Turn all phone ringers OFF:
    • Landline(s)
    • Cell phone(s)
    • Fax machine(s)
    • Pager

At least 5 minutes BEFORE the event start time:

  • Disable call-waiting, then dial into conference call line.
  • Check recording settings in webinar system (I use www.GoToWebinar)
  • Check recording settings in screen capture softwared (I use Camtasia)
  • Check recording settings in audio editing software (I use Sony Sound Forge)
  • Turn on primary recording system(s)
  • Turn on backup recording system (record without a backup system at your own peril!)

Almost without fail, every time I’ve gotten lazy and neglected to follow this checklist, which is printed and hangs near my phone in a plastic sheet protector, I’ve lived to regret it.

Well, at least no planes crashed and no patients died on the OR table!

Building a Successful Business by Practicing Habits of Success

Merriam-Webster’s dictionary defines a habit as “a behavior pattern acquired by frequent repetition or physiologic exposure that shows itself in regularity or increased facility of performance.”

Now nearly 100 years-old, my yoga master and WWII fighter pilot ace, Dr. Michael Gladych has frequently reminded me that “repetition is the key to mastery.” At the age of 93, he underwent cardiac bypass surgery – without general anesthesia. Do you think he’s mastered a thing or two in his lifetime?

In their course syllabus from The Principles of Financial Freedom: Duplicating the Nature of Spirit in Your Financial Affairs, Reverends Lloyd Strom and Marcie Sutton write that:

“The old adage that “practice makes perfect” contains great wisdom. Whenever we practice anything, our entire psycho-physical being reorganizes itself toward perfection of performance. Consequently, we will always become skillful in anything that we practice. This is because the divine intelligence within us responds to our willingness to change for the better, by changing us for the better. Our willingness for this change to occur is demonstrated by practicing. When we are unwilling to practice, we are unwilling to change, and the “status quo” will always prevail. Every great human achievement has come to those who have engaged in practicing the disciplines of their chosen endeavor.”

It is commonly stated that “successful people have successful habits.” Unfortunately, this statement is an oversimplification of an extraordinarily critical success factor.

Your habits are a product of your beliefs, thoughts, and feelings.

Successful people have developed habits that enable them to be successful, given their particular combination of beliefs, thinking power, emotional intelligence, and style of taking action.

Note the emphasis on… given their particular combination of beliefs, thinking power, emotional intelligence, and style of taking action.”

Each of us possesses a unique blend of beliefs, thinking power, emotional intelligence, and style of taking action. And this is why what works for one person, doesn’t necessarily work for another.

Some of these beliefs, thoughts, and feelings work for us. Some of these beliefs, thoughts, and feelings work against us.

And so it follows that if we develop habits, based on those unproductive beliefs, thoughts, and feelings, these in turn, result in outcomes that are less than desirable at best, and catastrophic, at worst.

So what can you do about this?
Make a list of habits that work for you. And, make a list of habits that work against you. Some of the habits that work against you will be habits of “not doing something” that actually would benefit you.

Once you’ve created these lists, start with the list of habits that work against you. Then, identify the limiting beliefs, thoughts, and feelings behind these non-productive habits.

In addition, be sure to make the list of habits that work for you and identify the beliefs, thoughts, and feelings that work for you. This is an important counterbalancing exercise, so don’t overlook its value.

This simple exercise of creating a list of desirable habits along with a list of undesirable habits holds great power – the power of acknowledging one’s self for productive habits and the power of awareness of those beliefs, thoughts, and feelings that no longer serve you or honor who you really are at your core.

Five Simple Steps to Habits That Lead To Freedom

  1. For those habits you desire to eliminate or change, becoming aware of them is the first step toward freedom.
  2. Commit to altering or eliminating those habits that no longer serve you.
  3. Commit to adopting productive habits to replace the old ones.
  4. Address the beliefs, thoughts, and feelings that keep those non-productive habits in place.
  5. Establish a structure of accountability to ensure that you are supported in following-through on practicing your new habits and getting support and encouragement when you get stuck.

This five-step approach to altering habits is simply said, though not as easily done. But if you are truly committed to adopting habits of success that jive with how you are uniquely ‘wired,’ repetition is truly your key to mastery. And, you’ll reap the rewards for years to come.

What’s the best image size for PowerPoint and screen projection?

That’s a question that I for which I was not able to find the answer on Google.

So much for being able to find everything and anything on the Internet.

For those of you who use stock photos or your own images in your line of work, I got the following information from tech support at www.istockphoto.com, which is a very low-cost source of stock images. (Yes, Getty Images, in general, is higher quality, but so is the price.)

For PowerPoint presentations being displayed on a computer screen:
Use 72 dpi images (istockphoto “small” image files)

For screen projection presentations:
Use 300 dpi “medium” files.

NOTE:
The “xsmall” files can be useful for:

  • Web pages
  • Selected PowerPoint presentations (if the image fills only a small part of the slide and/or you are using a low screen display resolution)