A lot of times, we take action lacking confidence and compromise our own true power, because we’re afraid that things will “turn out.” So we dilute our efforts, our energy, our focus.
The quirky thing is, you don’t know how things are really going to turn out until they do, right?
So instead of operating from a place of being worried, concerned that things will turn out, why not operate as if you knew things would indeed turn out, at least as good as, if not better than, expected?
After all, to turn the tables on you, you simply do not know how things will turn out. So why not expect that things “turning out” will be a desirable outcome? Expect the best without attachments, instead of fretting about failure, embarrassment, or shame.
When you come from this mindset, you have more freedom to be the best you can be.
If you’re reading this you are probably one of those inspired individuals who know they have gifts and talents to share with the world. Maybe you get tinglings when you daydream about all the good you can do, and when you have insightful ideas that you just need to make a reality.
The problem for big-hearted, inspired individuals though is that often the money situation doesn’t support or recognise your big goals and dreams, nor that store of wisdom waiting within you to aid humanity.
If this is you, read on, because what you are going to discover is how to unleash your inner money superhero, so that you can do what you love to do, help a huge number of people, and be handsomely rewarded for the value bring.
How to Remove the “Mind Trash” That Takes Us Out of the Game
As you’ve probably already recognised, winning the money game starts and ends between the ears. No matter how many strategies you learn, or how intelligent and logical you are, it may seem that there are other things at play that you just haven’t figured out how to operate – until now.
Maybe you’ve been frustrated in the past by learning loads of things that should have given you that massive increase in your revenue. Maybe you’ve worked incredibly hard, nearly burning yourself out in the process. Maybe you end most weeks exhausted and stressed, but still with that same nagging feeling that you’ve got a mission here on this planet, and if you can just get off the treadmill, then maybe you stand a chance of fulfilling it.
Often I find people with lots of inner value have a huge number of ideas of things they could do to help the world, and to make some cash. Often it is their inner genius that keeps them afloat against the odds.
But in the face of constant frustration and effort, sometimes it feels like the only option is to give up. Sometimes this is what we do – at least temporarily.
Sometimes the thought of stepping out of this struggle, as alluring as it might be, is a little bit scary. The identity of the struggling entrepreneur, or stay at home mom, or starving artist or energy healer is a much more comfortable place to be. And sometimes there are other things that scare the what-not out of us so much, that all we want to do is step back into our comfort zone and sabotage anything potentially life-changing that may be going on.
And when we accept all this, sometimes there is an overwhelming sense that we’re not like everyone else. How come no one else has this inner struggle? Maybe there is something wrong with me? Maybe I’m just not wired to be wealthy and successful?
Well, I’m here to tell you everyone goes through some struggle or another… There’s nothing wrong with you. You are talented, and gifted and you have a job to do on this world. You have the innate ability to change your wiring from the inside out. You have the power to drop the emotional baggage and what I call mind cabbage to think and feel in the way you should as a confident, worthy entrepreneur. All you need is a bit of insight, a few techniques and a bit of focus on your inner world, rather than just the outer world strategies.
“Winning the money game starts and ends between the ears.”
Discover the Five-Part Combination to Unlocking Your Own Inner Money Superhero
1. Do what you love
There is a study on university leavers which separated people into two groups. Group A said they were going to follow the money and later do what they loved, and Group B would follow their passion first. It turned out, those who followed their passion were 512% more likely to become a millionaire than those who followed the money. That’s five times more likely!
So the first key is to stack the odds in your favour, by doing what you love.
Doing what you love is absolutely paramount to being able to make large amounts of cash quickly, and for a number of reasons.
Firstly – you’ll work longer and harder at something you love.
Secondly – the universe just seems to get behind you when you’re in line with your calling, your purpose. Things get easier. Serendipitous and synchronicitous events occur to give you massive leaps in progress.
Thirdly – you become magnetic to other people. Other people are drawn to passion and certainty. And, you will need other peoples’ help to achieve what you want to do – no matter how smart or capable you are. It’s just one of those laws about being able to make money… Other people need to be involved for capacity and chemistry.
2. Do what is in alignment with your personal Money Genius type
Each of us has an inner money genius. You may already have an inkling of what this is. But you may not even believe me as I say this because you’ve never experienced any kind of inner genius being unleashed on your financial world. Either way, it’s ok.
There are eight different personality types… and eight different ways to make money (corresponding with each money genius personality). Every other strategy you can think of will fit into one or two of these basic eight. Now, depending on your money genius type, there will be things that you will excel at when it comes to converting your inner value into actual money in the bank. Knowing your money genius type will allow you do what you have the best chance of succeeding at: knowing your money genius type gives you your path of least resistance. More on this shortly.
3. Create a ‘Because I’m Worth It’ Map
Central to being able to make, receive and hold onto money is feeling worthy. If you don’t feel like you deserve it you will do everything in your power to get rid of it and keep it at arm’s length. This includes manifesting parking tickets, being ripped off, and having accidents that cost you financially. This is simply rectified by reinforcing your sense of self-esteem at the very deep level.. You can find an exercise on that here.
4. Drop the Emotional Baggage
As we grow up we take on all kinds of attitudes and emotions around money, which for better or worse affect our relationship with it. There are only three ways to deal with these emotions. You are probably familiar with the first two: either suppressing or expressing them.
Suppressing an emotion means you do everything not to feel it. This leads to over spending, over eating, and an inability to focus on what you need to when it comes to your business.
Expressing is where you make sure everyone else knows how you are feeling. When you experience anger – you scream and take it out on others. You become irritable, and snappy. When you’re exciting, you expel huge amounts of energy in telling everyone how excited you are…
But releasing is the only productive way of wielding these emotions and sensations to greater success in every area of your life. Letting go of them and allowing them to become part of your wisdom not only makes you a more powerful person, but will energetically increase your frequency so you can manifest more of what you want. Think of a hot air balloon carrying sandbags. As you turf out the sandbags (emotional baggage) you allow the balloon to rise higher and higher. You feel lighter and lighter and more energetic, and things become so much easier than when you were expressing and suppressing.
The more you let go, the more you also experience greater clarity, foresight and understanding.
During the Inner Game of Rapid Revenue Acceleration teleclass, (a special session of the Rapid Revenue Acceleration Summit), we’ll cover precisely how to release your own emotional baggage.
5. Create Outcomes… Consciously
There are lots of different things to consider when creating outcomes: from crafting your outcome from a space different from the space in which the problem inhabits, to turbo charging your manifesting ability by putting your brain into alpha patterns, to making sure you’ve cleared out the emotional baggage around the desired outcome… to picking something aligned with what you love, and actually want to create.
The upshot is though, if you follow these five steps in sequence, you will already have most of it figured out. We’ll be talking about these methods at length on a special Inner Game teleclass as part of the Rapid Revenue Acceleration Summit. I know you’re going to be blown away by the methods and techniques we will be sharing with you.
If this resonates with you, and you’d like to discover more, please feel free to join George and I on a very special session, Winning the Inner Game of Rapid Revenue Acceleration. It’s all part of the free Rapid Revenue Acceleration Summit. To find out more visit: www.rapidrevenueaccelerationsummit.com. We’ll be sharing everything we can possibly get through on the five parts of winning the inner game of rapid revenue acceleration that make up the combination to unlocking your own money superhero. We’d and would love to have you on the line. To Your Inevitable Success!
Laura Leigh Clarke works with solopreneurs who are on a mission to help them make more money through adapting their inner game. She is the author of the Hay House published her book on the inner game of business and money: Wire Yourself for Wealth.
Over the past couple of months, I’ve asked for and received scores of questions related to rapid revenue acceleration. I addressed as many of these as I could during a recent Q&A webinar, but lots of additional questions continue to pour in.
So I’m going to start responding to these questions by turning them into topics for the Freedompreneur blog.
Here’s this week’s burning question related to how I created a 6-figure revenue stream in 73 days: Linda, one of my readers asked: “Did you have high-end products? What’s the first thing to do if you start out with nothing?”
When I first started out, I did not have any products, such as a book, CDs or other information-based training programs, that were either downloadable or in physical form. Instead, I offered a high-end coaching service at $1,500/month. Essentially, I “pre-sold” my coaching program, because I had never delivered my coaching services for a fee before.
If you’re just starting out, like I was, you have three basic options for what you could offer:
1) Create and offer a product.
2) Create and offer an educational or training program.
3) Offer consulting, coaching, or some other type of service.
Let’s take a look at each option…
Create and offer a product.
For the service-oriented entrepreneur, a product typically consists of content that exists in downloadable format and/or physical format (CDs, DVDs). The advantage of offering a product is that you have the opportunity to leverage your time, effort, and energy.
The potential disadvantage is that it takes time, effort, and possibly money to create an initial product.
If you choose the route of creating a product, my recommendation is that you “pre-sell” the product before you ever create it. Otherwise, you run the risk of investing time, money, and energy into creating a product in forever search of buyers. By pre-selling, you have buyers who pay you before you build the product, so you then have the funds to create the product and support your business operations. And you have greater confidence and real-world proof that there’s a place for your offering in the marketplace.
Create and offer an educational or training program.
By my definition, a program has a specific starting and ending point. And typically, there’s a particular core approach upon which such a program is based.
If you’re looking to create significant revenue as quickly as possible, offering a program of some sort can certainly work. However, just be aware that, like creating products, creating a valuable program requires significant investment of time and effort.
And just like products, I recommend that you “pre-sell” your educational or training program.
Offer consulting, coaching, or some other type of custom service.
I like this option because once you’re working with a client, you can customize the services you provide as you are working with the client. You aren’t locked into a particular approach or areas you can address. In other words, offering a service gives you the greatest amount of flexibility and adaptability in delivering value while best serving your client’s needs and wants.
The distinct disadvantage comes only if you’re not comfortable customizing the nature and delivery of your services as situations and needs arise. And if that’s the case, I strongly encourage you to create frameworks and models for the content/material you plan to offer to your buyers. In fact, I recommend this even if you are comfortable with customizing services for clients “on-the-fly!” I’m referring to mapping out your basic “Core Client Process” or “Signature System,” which I’ve written about elsewhere.
Based on my experience and observations…
If you’re just starting out, no doubt, one could make a strong case for offering a product or program; you can certainly generate signficant revenue in a short period of time by doing so. However, my preference is to offer a custom service of some sort.
Offering a service gives you more latitude to create content “just-in-time” and, potentially, shortens your “time-to-market.” That means you have a chance to generate significant revenue sooner than later.
And you can turn the information you create and deliver to private, high-end buyers into programs and products that you can sell at a lower price point to buyers who aren’t ready for your premium offer.
I didn’t have the time or confidence to create a product or training program when I first started. But I did have my experience of turning my practice around and I had confidence in my ability to share that experience by offering business development advice. So that’s what I did; this strategy worked out extremely well for me, enabling me to get of to an incredible jackrabbit start and sustain that through a consistent stream of high-end clients. And now I’m working on developing programs and products for people who are interested in what I have to offer, but aren’t ready to commit to the high-end, big-ticket services that I have offered over the past seven years.
So my choice was a rational, logical one. But what about trusting your intuition? Well, there’s certainly a place for intuition. So if you feel called by your heart (and not your head alone) to create a product or program, instead of offering a service, I’d recommend listening directly to your heart (I say “directly” because it’s possible for your mind to fool you into thinking that you are listening to your heart, when instead, you are rationalizing your choices under the guise of listening to your heart.)
Introducing the 6-Figures Fast! Community…
Creating your services, programs, and products is only one small part of rapid revenue acceleration. There are lots of moving parts! But the key is to know what to truly focus on and where to invest your time, energy, and efforts. Based on 100’s of specific requests, suggestions, feedback, and questions we’ve gotten from readers from around the world, we’re planning to create a virtual community of like-minded, like-hearted entrepreneurs who are committed to contribution, first and foremost, and rapidly boosting their revenue.
Stay tuned for specific details early next week.
No doubt, you’ve heard the adage, “The fortune is in the follow-up.” So why is it that so many of us expend extraordinary amounts of energy searching for new prospective clients, yet when it comes to making follow-up contact with them, it’s a major fail?
It doesn’t take a rocket scientist (or a plastic surgeon) to remind you about how critical it is to follow-up.
Being vulnerable. Fear of coming across as needy.
For a lot of people, the possibility of following up and having an actual real-time conversation brings up tremendous fears of rejection and inadequacy.
Here are some simple tips I’ve collected for curing “follow-up failure:”
- Start by presencing and re-presencing your “compelling why.” Your “compelling why” is a simple statement about why you feel called to do the work that you do. Feeling the energy and passion of your “big why” gives you a boost to get past almost any type of mental or emotional inertia that holds you back. Presencing this can be as simple as writing down the statement on a sheet of paper and keeping it near your telephone.
- Set daily follow-up goals. Set a minimum daily results-based goal, for instance, of five live conversations with potential clients. Also set a “bull’s eye” goal of, say, 10 live conversations. Then set a “stretch” goal of 15 live conversations.
- Reward yourself. Set up small rewards for reaching one or more of these goals each day. The rewards can be as simple as going for a walk, watching a movie, or making a phone call to a close friend. Be creative!
- Work with an accountability partner. Similar to working out at the gym, it’s easier to workout or follow-up when you’ve got some else who can be a witness and cheerleader to your sweat.
- Track your activity and outcomes on paper or digitally. It’s amazing how seeing your activity and results in writing can be a low-tech, but high-payoff motivator. But you’ve got to try it to believe it. Here’s an example of what I actually used when I was accelerated from zero to a six-figure revenue stream in 73 days. (No points for style, but it worked!)
- Make follow-up fun. Turn this it into a game. For instance, see how quickly you can make five live conversations with potential clients.
Being consistent and effective at following up is a habit that anyone can develop. All it takes is a willingness to be of service and value to a fellow being.
Following-up doesn’t require advanced degrees or any type of advanced training. You don’t need to invest in yet another training program or workshop to learn how to follow-up.
Of course, if you’re one of those people who won’t take action unless you’ve paid good money for the advice, feel free to send money my way!
[Note #1: IF you are potentially interested in learning how to generate a six-figure revenue stream, AND share your gifts and talents with high-end clients… I’m considering offering a free program for you.
But I’m not going to do it unless enough of you on this list want this.
More details near the bottom of this post.
[Note #2: In case you’re just getting to this party now, this post is a FOLLOW-UP to THIS POST.]
In the last blog post, I wrote about my journey from practicing plastic surgery to working with entrepreneurs. To say “this isn’t how I thought my life would unfold” felt to me like the understatement of the new millennium.
And contrary to what you might think, it wasn’t like I conveniently left my plastic surgery practice and immediately started working with entrepreneurs. Hardly.
Instead, I wandered about for the next 18 months [next 18 months after what? making the decision to leave PS?], trying to figure out what I was going to do when I finally grew up …again.
I Know What It’s Like to Struggle Without a Safety Net
Fail #1: At first, I thought I was going to set the world on fire by helping parents and teachers support their children in growing up financially aware. After putting a great deal of effort into that brilliant idea and having trouble getting people to show up for a free workshop, I figured out that I’d better move on.
Fail #2: Then I came up with another brilliant idea about helping people to get fit, stay fit, and be healthier for the rest of their lives by upgrading their “fitness blueprint.” Well, it only took one live workshop for me to realize that this wasn’t my calling in life.
Fail #3: With my self-confidence now at an all-time low, I decided my path to salvation was to become an eBay guru. I bought a $1,500 “eBay Riches” home study program and eagerly listed and sold several items I had lying around the house; I knew I had hit the big time after making about $150.
All the while, I was wondering how I went from highly-trained surgeon to eBay dilettante. Predictably, this was as good a time as any to go through a serious identity crisis that no medication or surgery could cure.
Backup Plan: Beverly Hills 90210
When my wife asked me what my backup plan was and I said, “You’re looking at him,” ummm… well, that didn’t go over very well. She had other, more reliable options in mind, like a real job.
So I “threatened” to go back to practicing plastic surgery. This time, I had a gig lined up to do cosmetic surgery in Beverly Hills (for those of you outside the United States, this is one of the “hot beds” where celebrities go for cosmetic surgery.)
I didn’t want to do it. I just felt that if I had a little more “running room,” I could figure things out.
Until I started coaching two local companies, I didn’t realize that I had become the business guide and mentor that I wished I had had when I was starting my plastic surgery practice in 1995.
Honestly, I Didn’t Plan on Using “Fire, Ready, Aim” Marketing (But It Worked)
Once I finally admitted to myself that I really wanted to work with entrepreneurs and was good at it, I decided to turn this initial foray into coaching into a full-blown business – which meant I needed to get real, paying clients. And fast, because the plastic surgery group in Beverly Hills was calling – literally every other day.
I spent a lot of time making contact with my hot and warm circles of influence – I sent information, followed-up, told them about my new business. But after talking with over 80 people, I still had no clients.
So I decided to “burn the book on marketing” and go with my gut. Within a few weeks, I had generated a relatively predictable six-figure annualized revenue stream and in just over a year after that I had doubled it!
Here’s what I did NOT have and some of the rules that I broke:
- I did not have classy, “real” business cards; I printed a bunch on my inkjet printer. Yikes!
- I did not have a web site as a central portal of information, education, and promotion Hmmm. (I admit, I did at least have a one-sheet executive summary).
- I did not have a Core Issue Article, one that laid out my audience, philosophy, problems I address, and outcomes I produce. (Ugh!)
- I did not pay for any advertising. (Good!)
- I did not have case studies or success stories. (Oooo!) I did not have what I’d call an extensive circle of influence of small business owners and entrepreneurs (my target audience). (Uh oh!)
- I did not have easy access to free media for publicity. (Aww!)
- I had no information products to offer. I had no “funnel” of products and services. (Weeping violins, please)
After a couple months of striking out (and I went to bat every day. I mean EVERY day), I figured out that I need to get past whatever limiting beliefs I had that were keeping me from producing results.
So, I decided to abandon calling my “circle of influence” and I resolved to set up a 3-hour seminar to showcase what I had to offer.
Here’s what I did and more rules that I broke:
- I spent two weeks planning and making the necessary arrangements for the seminar and designing it. I set up a one-page web site that was a “flyer” for the seminar and gave people a way to register.
- By the time I was done getting the “infrastructure” for the seminar in place, I only had two weeks to promote the event.
- Conventional wisdom: Promote a paid event at least six weeks in advance. Promote a free event starting any time up to the event.
- I charged $15 for my event, as a way of pre-qualifying the participants, even though I had limited time to promote.
- And, I started promoting only 14 days before the event.
- I promoted by calling my circle of influence and asking them who they knew who would be interested in my event.
- I visited several networking groups, even the day before my event.
- I presented my seminar with little rehearsal. Now, I think I’m a pretty good trainer and speaker, but one of my friends, who has trained with me extensively on training, presenting, and selling from the front of the room, thought I was absolutely, certifiably lousy.
- I had my own business coach, who helped me see my blind spots and helped me do something about it.
- 18 people pre-registered. 19 people showed up.
- Three people became business coaching clients at $1,500 per month.
- Within two weeks of that now historic seminar, I had seven coaching clients (generating $ 10,500 per month in revenue for me).
- Within a year, two additional participants from that seminar became coaching clients. By this time, I had raised my rates to $1875/month with a 12-month commitment.
- After that, I started coaching clients at $2,250/month, again on a 12-month commitment.
- I began working with my first marketing consulting client (as opposed to pure coaching) on a 6 week-long project worth $17,500!
In retrospect, the approach I took to marketing really was “Fire, Ready, Aim.” That’s one way of saying it. You see, I simply took the next logical step in implementing a marketing action plan. I had tried a lot of things that hadn’t worked. So what did I have to lose?
My planning and preparation wasn’t perfect, but so what?
If You Could Better Serve Others by Generating More Revenue, I’m Interested in Helping You Out – For Free
But here’s my serious warning:
This business-building approach to generating a six-figure revenue stream in record-time works only if there is a strategy behind it and, even more critically, there’s a big belief in yourself behind it.
You’ve got to have a ton of guts to go for it, even when things aren’t looking so hot. And, you’ve got to have clarity and structure to what it is that you have to offer. You have to be clear and supremely confident about the ultimate value that you have to offer.
If This Sounds Like It’s Up Your Alley, Here’s What I Want You to Do…
I’m making a special list of everyone who is potentially interested in this program.
If you’re interested, then
- enter your email address below and
- leave a comment on this post with any suggestions on what you think you need to get from the training program.
If enough people get on this “Special Interest” list (I’m thinking at least 250 or more), then I’ll create this training program and give it away to EVERYONE on this special interest list.
As I’ve written before, I’ve taken for granted all the moving parts that need to come together at the same time for this kind of success to happen. So I haven’t been completely open in the past to the idea that a lot of people would care about this kind of training. But if not many people are interested, it’s not a problem; I’ll find plenty of other ways to keep myself occupied! To freedom, contribution and prosperity, George P.S.A while back, someone unsubscribed from my email list and criticized me for writing so much about money and how to make money quickly. It’s ironic. Because I care more about being of service and contribution, than I do about money. But you can’t stay in business to contribute anything unless you make a profit, at least on this planet. So let me put it this way: If you’re interested in accelerating the breadth and depth of your contribution to people and the planet, then doesn’t it make sense to get your business to a place of sustainable profitability as quickly as possible? If you agree, then go ahead and put yourself on the list:
Have you ever had people say some version of this to you? “Wow, you’re really good at ‘so and so’” or “You ought to do ‘such and such’ with that!”
In your attempts to act humbly, you try to downplay it. Maybe you say something along the lines of “Oh, that’s nothing. I can do it in my sleep.”
Seriously, I think you know what I mean…
And that’s unfortunate, because you know what? The “nothing” you can do in your sleep is probably one of the greatest gifts you could ever share with others.
It’s just that you tend to take that gift for granted. So you mistakenly assume that each of the other 7 billion people on the planet has the same skills and gifts you have, too.
And you’d be totally wrong.
You see, like it or not, most of us are so self-centered that we assume the rest of the world perceives things like we do. We presume that others should think, see, hear, and act like we do.
One of the many undesirable consequences of this way of thinking is that we tend to shield our brilliance from the world, because we think everyone else shares that same brilliance. And instead, we tend focus on the things at which we think we’re not so good.
I know it sounds kind of bizarre. You may not agree with me, but I think it’s also selfish.
To be straight about it, I’m afraid that I have been totally wrong. You see, there’s something REALLY IMPORTANT AND VALUABLE that I’ve been hesitant to showcase. Not that I don’t see value in it; it’s just that I never really saw it as a big deal. And I didn’t want it to be taken and used in wrong ways.
Let me put it this way…
If five people tell you that you’re a horse thief (and these are people whom you respect and trust), then there’s only one thing to do: Buy a saddle.
In my own life, there have been countless people (definitely more than five) who have recently been “ganging up” and “harassing” me to share the “things I can do in my sleep.” In essence, they’re rooting for me to share my greatest gifts with the world.
So you might say, after a great deal of resistance, I’ve just bought a “saddle” and that means really big changes in my business. And that means really big things are in store for YOU (if you’re ready and willing to go for a ride)!
But to get “seated” in this saddle and go on this ride, I’m going to need your advice and input. And I’m hoping you’ll ride along with me. Because from what I can tell, it’s going to be a really wild ride! But more on that next time. (I need to take some time to collect my thoughts).
To freedom, contribution, and prosperity,
P.S. I’ll be back with more details in a couple more days. But until then, think seriously about the skills, gifts, talents, and wisdom you might be holding back on, simply because you think it’s “nothing” and no one else cares about it.
If you’re willing, please share it with us in the comments, so I don’t feel like I’m the only one here who does this kind of nonsense!