We’ve all done it. We’ve entered our names and email addresses into a website form to get a free gift. The gift may have been a variety of things, such as a free report, eBook, mp3 audio, video, webinar, teleseminar, and so forth. From there, we downloaded the free gift and typically started receiving emails from the gift giver.

From our perspective, we’ve received a “steal-of-a-deal:” something of immediate interest for free.

From the perspective of the business from which we received the gift, it’s worth giving something away to obtain our contact information and lead us into their marketing and sales funnel.

This “free gift” has many names, such as freebie download, ethical bribe, irresistible gift, etc.

lead magnet word cloud

My favorite term is “instant gratification gift,” but for our discussion, we’ll refer to the free gift as a “lead magnet.” This has a nice ring and visual imagery to go with it.

The Lead Magnet is an item of value that provides instant gratification to the recipient in exchange for their contact information.

For businesses, the main purpose of the Lead Magnet is to increase the likelihood that someone, either online or offline, will exchange their contact information for the value promised by your Lead Magnet.

To accomplish this task, your Lead Magnet must offer meaningful value in the minds and hearts of your subscribers.

If the Lead Magnet does its job, then a significant number of subscribers will be interested in learning more and ultimately buying from you.

All marketing and sales paths lead to and from your lead magnet.

This is why I call the Lead Magnet a “superhero.” It has a super-critical job to do that involves heavy lifting: getting the attention of potential buyers, enticing them to express their interest, and then setting the stage for future sales.

Businessman in suit with suitcase and magnet as Superman

Your Lead Magnet can be as simple as a checklist created in a Word document. Or it can be as involved as a 12-part training program with text documents, audio, and video.

I encourage you to create a number of Lead Magnets. Testing different Lead Magnets and variations of Lead Magnets tells you which ones generate the most subscribers and lead to the most sales.

As you might imagine, there are many ways to create your lead magnets. For that reason, I’ve created a free resource guide that I’d like to gift you (Ah, you saw the lead magnet coming, didn’t you? :-))

Here you go: Resource Guide for Rapid List-Building: The Best Easy-to-Use Tools for Creating High-Converting Lead Magnets in Less Than a Day.


It’s wise to understand the tools and resources that are available, even if you ultimately hire a designer to create your Lead Magnets for you. That way, you will be better informed and more involved with the strategic and creative processes. In addition, you’ll be a better judge of hiring a good designer, one who ideally understands both design and marketing.

Click here to get instant access to your free Resource Guide for Rapid List-Building: The Best Easy-to-Use Tools for Creating High-Converting Lead Magnets in Less Than a Day.

 Let your Lead Magnet superheroes help you rapidly grow one of your most valuable business assets: your email list.