Whether you’re a service business or you are a product-oriented business, you can only influence revenue by changing one or more of these three variables:

  1. Getting more & better buyers and referrals
  2. Enticing buyers to buy more at one time
  3. Enticing buyers to buy more often

These are the three variables of the “Revenue Ratchet Formula.”

This SlideShare presentation covers the strategy of increasing the number of people who buy from you: Getting more and better buyers and referrals.