IF you had a six-figure revenue business right now (or increased your six-figure business by an additional $8k per month), in what ways would you contribute to others and the world that you can’t or aren’t doing right now?
Whatever your answers are, those are the reasons that will give you the drive, power, and persistence create a six-figure business in as little time as possible.
I invite you to post your comments below.
Freedom. Contribution. Prosperity.
That’s what I stand for.
But since I’ve written a lot recently about creating a six-figure revenue stream in record time, many of you may get the mistaken impression that I only care about the money.
Far from it.
I only care about money to the extent that money allows me to continue sharing my gifts, talents, wisdom, and experiences with others so that it uplifts them and enriches their lives.
The way I see it, those of us who are committed to making a difference in the world are likely to work hard at what we do. For most of us, it’s a labor of love. So I figure, if we’re going to work hard, we might as well make the most of the work we do so that it produces results.
If you’re committed to making a positive contribution and making a profit on a sustainable basis, there are fundamental principles and practices you must understand, to ensure the odds of succeeding are in your favor. (And you must also understand when to act in seeming contradiction of fundamental principles of success.)
Rapid revenue acceleration, the result of providing tremendous value to clients, customers, and patients, takes real effort and commitment.
And it takes the right blend of laser-focus, business structure, highly leveraged strategies, powerful tactics, comprehensive systems, action-oriented accountability, and follow-through.
That’s a lot of moving parts!
So where do you start?
One of the first things I’d do is take a quick inventory of everything you have to work with. And follow these three rules:
- Focus on what you have to work with, not what you don’t have or wish you had.
- Focus on what you can do, not what you can’t or don’t know how to do.
- Focus on applying your natural strengths; don’t worry about your weaknesses or let them overshadow your strengths.
You see, when I was first starting out, I wished I had an email list of pre-qualified prospects. But that wasn’t going to happen overnight, given what I had to work with.
I wished I had a free product I could use to grow my list. But I knew I couldn’t waste any precious time developing one; it was going to have to wait, until after I secured paying clients.
I wished I had a list of people who could refer clients to me. But that wasn’t likely, since I had just started my business.
Instead, I recognized that my greatest assets was my ability to speak in front of audiences. I could engage them in dialogue about what could be possible for their businesses and lives.
When I first started trying to get clients, I made dozens of one-to-one warm calls. Not exactly one of my greatest strengths, but I’m decent at it, and I thought I could get this to work.
30 days later, I didn’t have a single taker for a free introductory session with me!
Fortunately, I had enough insight to recognize I needed to call on my natural strength: speaking in front of audiences.
So I scheduled a live event for four weeks in the future, not knowing where any attendees would come from. Long, dramatic story made short: That landmark live seminar catalyzed my journey to creating a six-figure revenue stream in 73 days.
- Set your timer for 10 minutes, then make a list of all the things you wish you had to work with, things you wish you could do to grow your business as quickly as possible. (If you’ve done it on computer, print it out).
- Now, take that same sheet of paper, look it over one more time. Then… crumple it up and put it in the recycle bin. Yeah, just do it.
- Now I want you to answer this question: “What are the greatest natural strengths and assets that you can use immediately to accelerate your business growth, contribution, and profitability?”
- From this list (and it could be a list of only one or two things), select the business growth strategies that allow you to use these strengths to maximum benefit.
If you’re ready to go further and deeper, I invite you to join me and other “freedompreneurs” for a “Six-Figures FAST!” teleclass and Q&A session.
During this session, which is scheduled for this Thursday, April 26th, at 5 pm Pacific, I’ll identify the absolute very first element you must focus on, if you are going to stand any chance of rapidly accelerating toward six-figures and beyond.
I’ll also identify some of the fundamental principles that I’ve identified as common to what I and my clients have followed (and sometimes broken), as we created our six-figure revenue streams in 71 to 180 days.
In today’s economy, an increasing number of highly-trained and capable professionals are setting out on their own, attempting to build a business based on their experience and expertise.
For a lot of these intrepid souls, achieving a consistent, six-figure annual revenue stream is an important, almost magical goal.
But the immediate problem most of these people face is that their existing areas of expertise have nothing to do with getting the business that leads to a six-figure revenue stream.
They fail to appreciate the myriad of moving parts that need to be working together to achieve this level of revenue and sustain it.
Great Power Lies in Simplicity
In contrast, most don’t realize how important it is to simplify their approach. A lot of “gurus” will tell you that you just need to focus on what matters. Great, but how do you figure how WHAT to focus on?
You see, in an effort to build their businesses, most people invest a lot of energy trying to do the “right things.” They study books, listen to audios, watch videos, and attend training events. And then they devise complicated plans that involve multiple strategies that, according to the “books,” should predictably lead to six-figures really fast.
But IF you knew where you should start given your particular situation, what to focus on, and how to get moving in the right direction, would you feel more confident and enthusiastic about building your revenue stream faster?
I hope so!
Some people find this story hard to believe…
As you may recall, I created an annualized six-figure revenue stream in 73 days. All without a website, blog, social media, real business cards, a list of leads, network of referral sources, or even real client success stories.
And I’ve guided other brave souls to either best my record or come pretty darn close.
There are plenty of people out there teaching how to achieve a six-figure revenue stream. But as far as I can tell, I’m the only one who has done it in 73 days (and with far fewer resources than most of you have at this very moment). And I’ve guided others to best my record (or at least come close).
Even so, achieving the six-figure revenue fast isn’t that big a deal. What is a bigger deal is the impact and contribution you can make when your business is financially solvent. And the sooner, the better.
So I’ve come to the realization that it’s far overdue for me to pull back the curtain on what it really takes to rapidly achieve a five- and six-figure revenue stream.
In the spirit of being of service to the very people who are searching for this caliber of guidance, here’s what I’m going to do…
Next week, on Thursday, April 26th at 5 pm Pacific, I invite you to hop on a conference call line with me. I’ll share specifics about my personal journey to six-figures in 73 days. More importantly, I’ll answer any and all questions you have about the fastest ways for you to go about creating your own six-figure revenue stream.
Some of the things I plan to address include:
- How I created an annualized six-figure revenue stream in 73 days (and why I think you can and should do it, too).
- How I used speaking events to accelerate my lead-generation.
- How I recommend for you to accelerate your lead-generation, even if you’re mortally terrified of speaking in front of groups.
- The 10 key principles that significantly increase your likelihood of generating a five- or six-figure revenue business within the next 70, 90, 180, or 365 days (but only if you know how to apply them).
- A simple way to figure out what to focus on (and what to ignore) as you accelerate toward six-figures.
And I’m going to devote the majority of this teleclass to answering the most important, pressing and toughest questions you have for achieving a significant boost in your revenue.
In the registration box below, just list your toughest questions for me and I’ll be sure to address them during the call. And for those of you who register for this session, you’ll be automatically added to the “Six-Figures Fast” special interest list. That means you’ll qualify to receive the “Six-Figures Fast” training program that I’m considering creating.
[Note #1: IF you are potentially interested in learning how to generate a six-figure revenue stream, AND share your gifts and talents with high-end clients… I’m considering offering a free program for you.
But I’m not going to do it unless enough of you on this list want this.
More details near the bottom of this post.
[Note #2: In case you’re just getting to this party now, this post is a FOLLOW-UP to THIS POST.]
In the last blog post, I wrote about my journey from practicing plastic surgery to working with entrepreneurs. To say “this isn’t how I thought my life would unfold” felt to me like the understatement of the new millennium.
And contrary to what you might think, it wasn’t like I conveniently left my plastic surgery practice and immediately started working with entrepreneurs. Hardly.
Instead, I wandered about for the next 18 months [next 18 months after what? making the decision to leave PS?], trying to figure out what I was going to do when I finally grew up …again.
I Know What It’s Like to Struggle Without a Safety Net
Fail #1: At first, I thought I was going to set the world on fire by helping parents and teachers support their children in growing up financially aware. After putting a great deal of effort into that brilliant idea and having trouble getting people to show up for a free workshop, I figured out that I’d better move on.
Fail #2: Then I came up with another brilliant idea about helping people to get fit, stay fit, and be healthier for the rest of their lives by upgrading their “fitness blueprint.” Well, it only took one live workshop for me to realize that this wasn’t my calling in life.
Fail #3: With my self-confidence now at an all-time low, I decided my path to salvation was to become an eBay guru. I bought a $1,500 “eBay Riches” home study program and eagerly listed and sold several items I had lying around the house; I knew I had hit the big time after making about $150.
All the while, I was wondering how I went from highly-trained surgeon to eBay dilettante. Predictably, this was as good a time as any to go through a serious identity crisis that no medication or surgery could cure.
Backup Plan: Beverly Hills 90210
When my wife asked me what my backup plan was and I said, “You’re looking at him,” ummm… well, that didn’t go over very well. She had other, more reliable options in mind, like a real job.
So I “threatened” to go back to practicing plastic surgery. This time, I had a gig lined up to do cosmetic surgery in Beverly Hills (for those of you outside the United States, this is one of the “hot beds” where celebrities go for cosmetic surgery.)
I didn’t want to do it. I just felt that if I had a little more “running room,” I could figure things out.
Until I started coaching two local companies, I didn’t realize that I had become the business guide and mentor that I wished I had had when I was starting my plastic surgery practice in 1995.
Honestly, I Didn’t Plan on Using “Fire, Ready, Aim” Marketing (But It Worked)
Once I finally admitted to myself that I really wanted to work with entrepreneurs and was good at it, I decided to turn this initial foray into coaching into a full-blown business – which meant I needed to get real, paying clients. And fast, because the plastic surgery group in Beverly Hills was calling – literally every other day.
I spent a lot of time making contact with my hot and warm circles of influence – I sent information, followed-up, told them about my new business. But after talking with over 80 people, I still had no clients.
So I decided to “burn the book on marketing” and go with my gut. Within a few weeks, I had generated a relatively predictable six-figure annualized revenue stream and in just over a year after that I had doubled it!
Here’s what I did NOT have and some of the rules that I broke:
- I did not have classy, “real” business cards; I printed a bunch on my inkjet printer. Yikes!
- I did not have a web site as a central portal of information, education, and promotion Hmmm. (I admit, I did at least have a one-sheet executive summary).
- I did not have a Core Issue Article, one that laid out my audience, philosophy, problems I address, and outcomes I produce. (Ugh!)
- I did not pay for any advertising. (Good!)
- I did not have case studies or success stories. (Oooo!) I did not have what I’d call an extensive circle of influence of small business owners and entrepreneurs (my target audience). (Uh oh!)
- I did not have easy access to free media for publicity. (Aww!)
- I had no information products to offer. I had no “funnel” of products and services. (Weeping violins, please)
After a couple months of striking out (and I went to bat every day. I mean EVERY day), I figured out that I need to get past whatever limiting beliefs I had that were keeping me from producing results.
So, I decided to abandon calling my “circle of influence” and I resolved to set up a 3-hour seminar to showcase what I had to offer.
Here’s what I did and more rules that I broke:
- I spent two weeks planning and making the necessary arrangements for the seminar and designing it. I set up a one-page web site that was a “flyer” for the seminar and gave people a way to register.
- By the time I was done getting the “infrastructure” for the seminar in place, I only had two weeks to promote the event.
- Conventional wisdom: Promote a paid event at least six weeks in advance. Promote a free event starting any time up to the event.
- I charged $15 for my event, as a way of pre-qualifying the participants, even though I had limited time to promote.
- And, I started promoting only 14 days before the event.
- I promoted by calling my circle of influence and asking them who they knew who would be interested in my event.
- I visited several networking groups, even the day before my event.
- I presented my seminar with little rehearsal. Now, I think I’m a pretty good trainer and speaker, but one of my friends, who has trained with me extensively on training, presenting, and selling from the front of the room, thought I was absolutely, certifiably lousy.
- I had my own business coach, who helped me see my blind spots and helped me do something about it.
- 18 people pre-registered. 19 people showed up.
- Three people became business coaching clients at $1,500 per month.
- Within two weeks of that now historic seminar, I had seven coaching clients (generating $ 10,500 per month in revenue for me).
- Within a year, two additional participants from that seminar became coaching clients. By this time, I had raised my rates to $1875/month with a 12-month commitment.
- After that, I started coaching clients at $2,250/month, again on a 12-month commitment.
- I began working with my first marketing consulting client (as opposed to pure coaching) on a 6 week-long project worth $17,500!
In retrospect, the approach I took to marketing really was “Fire, Ready, Aim.” That’s one way of saying it. You see, I simply took the next logical step in implementing a marketing action plan. I had tried a lot of things that hadn’t worked. So what did I have to lose?
My planning and preparation wasn’t perfect, but so what?
If You Could Better Serve Others by Generating More Revenue, I’m Interested in Helping You Out – For Free
But here’s my serious warning:
This business-building approach to generating a six-figure revenue stream in record-time works only if there is a strategy behind it and, even more critically, there’s a big belief in yourself behind it.
You’ve got to have a ton of guts to go for it, even when things aren’t looking so hot. And, you’ve got to have clarity and structure to what it is that you have to offer. You have to be clear and supremely confident about the ultimate value that you have to offer.
If This Sounds Like It’s Up Your Alley, Here’s What I Want You to Do…
I’m making a special list of everyone who is potentially interested in this program.
If you’re interested, then
- enter your email address below and
- leave a comment on this post with any suggestions on what you think you need to get from the training program.
If enough people get on this “Special Interest” list (I’m thinking at least 250 or more), then I’ll create this training program and give it away to EVERYONE on this special interest list.
As I’ve written before, I’ve taken for granted all the moving parts that need to come together at the same time for this kind of success to happen. So I haven’t been completely open in the past to the idea that a lot of people would care about this kind of training. But if not many people are interested, it’s not a problem; I’ll find plenty of other ways to keep myself occupied! To freedom, contribution and prosperity, George P.S.A while back, someone unsubscribed from my email list and criticized me for writing so much about money and how to make money quickly. It’s ironic. Because I care more about being of service and contribution, than I do about money. But you can’t stay in business to contribute anything unless you make a profit, at least on this planet. So let me put it this way: If you’re interested in accelerating the breadth and depth of your contribution to people and the planet, then doesn’t it make sense to get your business to a place of sustainable profitability as quickly as possible? If you agree, then go ahead and put yourself on the list: