No, I didn’t disappear. I just spent the past week with my brother and sisters for a family reunion of sorts. We drove up to Vancouver, BC, and ended up at Grouse Mountain (www.GrouseMountain.com), where we “zip-lined” high above the tree tops, rivers, and valleys.
At the top of the mountain, there’s a brand new wind turbine. We went up into the attached view pod, about 200 feet in the air. Part of the floor is glass, so can you imagine the feeling of standing on the glass floor, looking past your feet at the ground, far, far below?!? Yikes!!!
Back to business. If you’ve been following my recent posts, you know I have a lot of stuff on pricing. It’s really important. So I asked you if there was interest in me creating a free Value Pricing Resource Kit.
And there was interest.
Now I want to update you on the Value Pricing for Prosperity Resource Kit and Training Program AND I want to take a step “back to the future” and invite you to be a more direct co-creator of what’s next for all of us:
The Final Call: Value Pricing for Prosperity Resource Kit
Recently, I sent out an e-mail asking if anyone was interested in a complimentary “Value Pricing for Prosperity Resource Kit” that I am THINKING about creating.
I didn’t want to make this thing, if you didn’t want it… so I first wanted to see if people were interested.
A number of you expressed interest, and as a result, starting tomorrow, only people on the “Value Pricing for Prosperity Interest List” will receive insider information on my upcoming Value Pricing for Prosperity Training Program and…they will also receive the free Resource Kit.
(Not everyone on my list is interested in pricing and business financial management strategies, and I want to be considerate of them and make sure they don’t get bombarded with information they don’t want or need, so only those who are interested will get the emails).
If you want to get the Resource Kit that’s coming shortly and all the good stuff I’ve got coming your way, I invite you to join the “Value Pricing for Prosperity Interest List” below now:
What’s Next for All of Us?
I feel very passionate about pricing and helping people who are not charging what they are worth. But not everyone needs — or is ready — to deal with how they price their programs, products, and services.
A lot of high-minded, big-hearted, service-oriented professionals are struggling out there, but not for lack of commitment and effort. Over and over again, I’ve seen on-going frustration with people’s businesses because they People aren’t even coming close to fulfilling on emerging possibilities.
Though I’ve been fortunate enough to have success multiple times in my life and to help others create it for themselves, I’m troubled by what I’m seeing happening all around me. Over and over again, I’ve seen on-going frustration with people’s businesses. People not even coming close to fulfilling on emerging possibilities. Down economy or not, I think it’s unfortunate that failure rates are as high as they are. There are so many people out there wanting to change, but aren’t getting it. And Especially motivated by the down economy and global social unrest, I think believe something needs to be done about this.
So here’s the thing:
I’m really enthusiastic about creating something for you, to build whatever it is you want. And this time, I’m NOT picking the topic. This is not about me, but instead, coming from a place of total service.
I want to make a free product for you guys, one that’s totally going to serve you.
However, I’ve noticed lately there are so many free products out there that are really nothing more than disguised marketing materials that don’t actually help you accomplish something or produce a specific outcome. What I have in mind is creating something that is going to truly help you out. And that means it’s got to have real “teeth” to it. This isn’t going to be me marketing for something bigger that you then have to pay for. It’ll be something with substance to it that will provide you with meaningful results.
This is what I’m wondering: If I do this, is this something you’re willing to invest back in, not in terms of money: I’m giving this away for free. This is going to be something that you’re actually going to be able to use, learn and apply.
I’m wondering if you’d be willing to help co-create this free product.
Look, we all have our hang ups, our fears, our doubts, and our concerns. We each have limiting beliefs, mistaken views of the world, and ineffective habits that hold us back. I know from my own experience, and from the work I’ve done with my own clients, that you can get past these issues and focus your efforts on things that really demand your particular skills, experience, and wisdom.
I don’t like standing around, waiting for something to happen, so I’m willing to invest my time and energy into making good things happen.
Would anyone be interested if I put time and energy into this? I just need to hear from you: What is it that you need to know? What do you need help with? What’s in the way of you becoming a solid success? So just let me know what it is by leaving comments below.
Based on the comments you leave, I’ll sort through the topics and we’ll “vote” on what to build first.
Together, we can make changes that will help you get the results you – and others — want. And that’s good for all of us, to help each other to thrive, prosper, and share our gifts. I’m willing to do my part here.
Are you up for it?
To freedom, contribution, and prosperity,
Hi George –
please add me to the Value Pricing for Prosperity Interest List. And I hope this is where you wanted the feed back. My most burning question for both my business and my prosperity is – am I doing what I am really called to do.
By that I mean – there’s lots to do owning a services business, and as a small business I have to do many things (relational sales, marketing, administration) besides the creative to make it all flow and function. But what if I could better (and quickly) define where the best of me needs to spend my time with the most return on a project – I’d have a clearer vision on what to delegate or sub to a VA. I could then multiply my time, turn a project faster and move things forward.
There might be more to consider – but I do think a process to cut through the clutter of a project and laser in on where each team members’ talent is best played for maximum return would be helpful.
Thank you for making such a generous offer.
Hmmm, Carla, figuring out what you are really called to do! That’s a huge one!!!
The key is to get crystal clear about your strengths AND your blockers, when it comes to how you think, what motivates you, and how you take action to produce results in the real world.
Actually, I use technology to measure that. I license it. So I don’t see how I could create a free product around it.
But having this type of information on yourself, as well as each of your team members, would give you a tremendous advantage in understand what is yours to do, and what is NOT yours to do.
Please add me to your Update on the Value Pricing list.
I just listened to your “Freedom Accelerator Pack” series, and the information to me is just absolutely phenomenal!
I am just in the process of beginning my coaching business in the health and wellness field. Helping people with chronic illness, especially diabetes, as that is my area of expertise.
I want to fully realize and appreciate the value I give to my client, and feel comfortable charging a fee that reflects that. I guess it is as you say, seeking the “value conscious” client and not the “money sensitive” client.
Oh, and here it is, for me. Right now I am working a full time job as I develop my coaching business. How do I develop and promote myself as a health and wellness coach, when I am engaged in a full time job? Psychologically, how do I separate the two. Yes, I work, but really I am a health and wellness coach.
You are truly amazing, and would love to “c–create”, engage in this process you are so generously offering.
Actually, from a financial risk perspective, you have the advantage of having full time income to support yourself, while you build your coaching business.
On the other hand, you have the disadvantage of having full time income to support yourself, while you build your coaching business!
For some people, having the security of regular income takes away their motivation to build their coaching business. Not always. But I’ve seen it happen.
Having said that, it’s entirely possible to build a coaching business, while you have a full-time job. You just have to insert dedicated coaching and business development time into your calendar… And honor those times.
It takes discipline. But it takes discipline to be successful in any business endeavor.
And you’d need to have a framework for planning out your business, then work your plan. Which gives me an idea for the free product: A business strategic action planning process.
We’ll see how others weigh in.
Hi George! Please add me to the Pricing for Prosperity Resource Kit list. Carla brings up a good point: by owning and running my own business, am I doing the right thing for myself? Considering the multitude of hats we wear in our relationships and in our businesses, how do I pare down/eradicate my time in the hats that pinch or cover my eyes and spend more time in the hats that fit – the hats I really love?
Thanks for offering us this opportunity, George. The communication alone is valuable. Having our questions and fears focused and highlighted by a supportive expert like you is even more so.
Sounds awesome, George! Count me in please.
Hi George, I thought I had signed up for the kit but must have been in another area. Anyhoo, please count me in. Sounds brilliant!
For some reason we can’t explain, the sign up forms disappeared! 🙁
But you’re in! We’ll add you to the list.
Thanks for the offer to co-create a potentially valuable resource.
I think some resources on knowing when and how to increase prices – maybe because current prices are too low but mostly just as an ongoing process ($10 today buys less than it did 10 years ago for example)
Part of the Value Pricing Resource Kit will include a tool that will help you to understand when and how to increase your prices.
I’m interested. I’m in the right field, doing exactly what I am aligned with, and know I provide great value, yet pricing is an issue as I have been so adverse to ‘marketing’. I now have a good web site, a number of free products giving actual value, but a huge gap in the “funnel” I am creating to draw people into this beneficial work. I go from $79 to $4K and the 4K product should be at least 12K.
I think my problem is that I just don’t see how to produce the value I want to give, in a timely enough way, to draw them into what I know is what they want. For example I teach people with little or no sense of time how to become time aware and timely–an area of high demand.
Looking forward to whatever you come up with,
To price based on value, it’s imperative that clients clearly understand the potential impact of the results, improvements, outcomes, and experiences that are possible when people work with you.
It’s a lot easier to price based on value when you work with higher-end clients. High-end clients appreciate quality of service and attention, they are willing and able to pay for premium programs, products, and services.
Just got your notice of the upcoming webinar. The thing about pricing is that you don’t think you need to know about it until it hits you in the face as a real problem. I wasn’t much interested in this until I started pondering the offer I am going to make for a new program I am planning to come out with. I realized that I am at sea about how to price it.
Thanks for offering this.
You know, I’ve wondered why more people don’t jump on this topic and eat it up! And you’ve nailed it.
I think most of us are so busy trying to generate leads and doing other things, that pricing gets overlooked.
The other thing, is that a lot of people are afraid to deal with pricing because in naturally brings up the conversation about money, self-worth, and one’s perceived value as a human being.
Having said that, there’s nothing better than necessity you to learn about pricing!
Great! I AM excited about this now.
You asked about “…would like to hear more from you about how to sort the nonstarter prospects from the genuine prospect, capable of buying from you.”
The short answer is to charge for your initial session with you. The longer answer is more involved. Basically, for your particular business, you could offer an initial strategy and planning session. You charge for this standalone session. This filters out the “lookie-loo’s.”
Take a listen to this interview for more details on this approach: