Given a choice between similar products or services, consumers will decide based on just two factors-PRICE and VALUE.
So what’s going to make customers buy from you rather than your competitors? In other words, what sets you apart from your competition?
If you think it’s your price, think again. The last thing you want is customers who buy based on price. Unless you already have ‘deep pockets,’ competing in this way is the most predictable route to a business that is unstable and vulnerable to minor changes in market conditions.
You’ve seen this before:
“We beat Costco”
“We honor all competitors’ coupons”
“We’ll match your lowest price”
Lowering prices is often the first place business owners frequently go when they begin to worry about revenue and attracting new customers.
While the low-price strategy may be effective in the short-term, it’s a potentially disastrous long-term strategy that leaves you vulnerable to getting under-priced by the eager business down the street. Worse yet, price-sensitive customers are not loyal buyers. The next time it comes to buy, they’ll jump to whomever has the lowest price that day. (more…)
Healing the planet starts with healing one’s self, from the inside first, then outwardly.
What does it mean to heal one’s self?
It means to push beyond your existing paradigms and belief systems. It means challenging your existing thoughts about who you are, your identity, and your mental and emotional attachments to how you define yourself. It means challenging your feelings about yourself, that is, the emotions and other sensations that you feel in your body, in both obvious and subtle ways, in response to internal and external challenges to what you most value in life.
What you believe, think, and feel about yourself colors your perception of the world and your place in it.
So, unless you are willing to challenge your existing beliefs, thoughts, and feelings, predictably, you’ll keep getting what you’ve already gotten. (more…)